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Euro NCAP Slams UK Safety Record

By Ben Whitworth Motor Industry 11 May 2007 10:50 Euro NCAP has panned UK car manufacturers after a dismal performance in its Electronic Stability Control survey. Figures released today by the automotive safety organisation put the cars sold in the UK near the bottom of the table when it comes to fitting ESC as standard. While Denmark, Sweden and Germany topped the list, the UK ranked 20th out of the 25 countries surveyed, only just beating Ireland, Greece, Malta and the Netherlands.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

What's New: December 2005

Hyundai HCD9 Talus concept Following the Neos III concept shown in Tokyo, Hyundai will be revealing the HCD9 Talus sports concept at the North American International Auto Show in January. Hyundai will also be showing the all-new Santa Fe SUV. Mazda CX-7 At the Detroit show Mazda will showcase the CX-7, a CUV that uses the same platform as the Ford Edge, but with more expressive, less macho styling to befit Mazda's 'Zoom-Zoom' philosophy.