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Discovery Velocity TV channel to launch Oct. 4

The Discovery Network is launching a new channel--Discovery Velocity--aimed at upscale car guys and girls. It will replace HD Theater on your cable or satellite system. The initial lineup features more than 140 hours of original shows.

Fiat 500L: Now it’s the ‘Fatherhood’ video

Fiat has followed up their viral ‘Motherhood’ video for the new 500L with a new version to balance the gender bias – ‘Fatherhood’. That was because Fiat managed to tap in to the woes of parenthood (or, more precisely, motherhood) with a bit of a hip-hop ditty by a vexed young mother, bemoaning the changes motherhood has wrought on her life. It was a clever bit of marketing to target grown-up lovers of Fiat’s funky little 500, with the family sized version of their favourite car offering solace for a very different lifestyle.

BMW X3 reloaded

BMW has revealed the first official details of its second-generation X3 prior to its world debut at the upcoming Paris motor show. Set to go on sale in the United States in January 2011, BMW says the new X3 will be priced close to the outgoing model. The upmarket off-roader has been completely redesigned and reengineered in a move BMW hopes will see it emulate the first-generation model's success, sales of which have now topped the 600,000 mark worldwide since its introduction in 2003.