1 Baldwin Bf 7632 High Efficency Fuel Filer on 2040-parts.com

VW launches 'Think Blue' campaign to pitch green initiatives

Volkswagen is trying to recreate the magic of its 1960s marketing of the Beetle by bringing its "Think Blue." marketing campaign to the United States to promote eco-friendly driving and green initiatives. The campaign - under way in Europe since last year - launches to coincide with a VW partnership with the Museum of Modern Art in New York City and Tuesday's grand opening of its new factory in Chattanooga, Tenn. VW calls the Tennessee plant "one of the world's greenest automobile factories." " 'Think Blue.' " bears witness to our holistic understanding of sustainability," said Jonathan Browning, CEO of the Volkswagen Group of America.

Volvo V30 (2013) caught on video

Volvo V30 (2013) caught on video testing It’s quite tough to know how to describe the 2013 Volvo V30 we’ve got on video out testing in Europe. And not just because it’s covered in camouflage. We’re pretty sure that what we have is a five-door version of the next Volvo C30, but does that make the V30 a proper estate, or is it just a five-door hatch?

Mercedes C 63 AMG Coupé drifting at Laguna Seca (Video)

Mercedes C 63 AMG Coupé drifting at Laguna Seca To celebrate 2 million views on their YouTube Channel, AMG has taken a C 63 AMG Coupe for a bit of a blat round the Corkscrew at Laguna Seca. Car makers are slowly waking up to the joys of the Interweb as a way to promote their wares, and they’re all busy feeding their Twitter, Facebook, Google+ and YouTube channels with new content to keep fans amused. It’s never exactly the most unbiased content so it often needs taking with a pinch of Maldon’s finest, but YouTube, in particular, gives car makers the chance to showcase their cars in action, and if they can do that and makes ‘fans’ feel a part of it, so much the better.