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James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.

Beijing motor show 2012 highlights

The 2012 Beijing motor show proves yet again that the balance of power and influence in the car industry continues to shift east. With a number of global debuts from both international and domestic brands, the show – which alternates between Beijing and Shanghai – is now a must-attend event in our calendar. In case you missed our CDNLive coverage, here's a chance to catch up: Citroen: DS: an object lesson in how to create a premium brand Citroen DS Numero 9 highlights Dongfeng: Dongfeng’s Hummer Fiat: What came first, the Viaggio or the Dart?

Toyota drags down new-vehicle quality average; Ford leads Detroit 3 gains

Dragged down by Toyota Motor Corp., the quality of new cars and trucks sold in the United States slipped slightly this year--the first time since 2007, according to a study released Thursday. But Detroit's automakers--helped by Ford Motor Co. and some of the smoothest new-model launches ever--have matched or surpassed Asian and European rivals in initial vehicle quality for the first time, based on the closely watched J.D.