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Audi, Bugatti factories are detailed in cable TV shows
Mon, 26 Apr 2010Fans of the Audi R8 and Bugatti Veyron sports cars--a group that includes all of us here at AutoWeek--have the chance on Monday night to go behind the scenes and see how these road rockets are built. The National Geographic Channel, available on cable and satellite TV systems, tells all about the Audi R8 on an episode of Ultimate Factories that airs at 10 p.m. Eastern.
GM returns to Super Bowl, new ads upcoming for Camaro, Caddy
Sat, 07 Aug 2010If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.
BMW 320d EfficientDynamics Review & Road Test (2010) part 2
Tue, 12 Oct 2010BMW 320d EfficientDynamics Road test and review - part 2 The BMW 32d EfficientDynamics could have been a step too far. It could have been a cynical marketing car; one dreamed up by bean counters and marketers instead of engineers and car people. And on paper you could conclude that you’ll be wearing a bit of a hair shirt to benefit from the almost unbelievable eco-stats this ultra frugal 3-Series offers.