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Jaguar F-Type Coupe ‘British Villains’ debuts on UK TV

Jaguar’s F-Type Coupe British Villains launches in the UK With the new Jaguar F-Type Coupe about to hit UK roads in the hands of its first customers, Jaguar is ramping up the marketing for the stunning F-Type Coupe as it seeks to get the message across that ‘It’s Good to be Bad’ (#GoodToBeBad). As we reported in January, Jaguar has enlisted the services of Sir Ben Kingsley, Tom Hiddleston and Mark Strong to play a trio of British Villains in an advert for the new F-Type Coupe, which debuted at the Super Bowl earlier this year. And no it’s the turn of the Uk to get the F-Type marketing onslaught with the first airing of the British Villains advert during last night’s UEFA Champions League match between Manchester United and Bayern Munich on ITV and plans to run it in one minute and 30 second versions during April and May on ITV, Channel 4 and Sky Atlantic.

GM to double size of battery lab

General Motors says it will spend $8 million to double the size of its Global Battery Systems Lab, which the company claims is the largest and most technologically advanced automotive battery lab in the United States. GM says the expansion will speed up the development of hybrid and electric vehicles, such as the upcoming Chevrolet Volt, by improving on-site testing of battery cells and systems. When finished, the lab will be 30,000 square feet bigger than it is now, for a 63,000-square-foot total.

Porsche 550 Reborn – the Porsche BlueSport?

Porsche 550 - Porsche's Bluesport? The whole VW Bluesport saga seems to have been rumbling on forever, but perhaps the latest rumour – that Porsche are about to revive the Porsche 550 – means the pieces of the BlueSport puzzle are now starting, finally, to drop in to place. It’s an interesting proposition,  the VW Bluesport.