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News watch April 2010: today's auto industry news

Welcome to CAR's news aggregator as we round up the daily stories in the auto industry. Top tip: news summaries are added from the top hour-by-hourThursday 29 April 2010• The European Commission has published a document outlining plans to encourage the take-up of electric cars. It includes a strategy for a common charging socket (Financial Times)• BMW has leapfrogged Toyota as the world's most valuable automotive brand, according to the BrandZ Top 100 survey.

No Porsche plan for model priced less than Boxster

Porsche has no plans to sell a car costing less than the Boxster, according to the automaker's head of sales and marketing. "To build a Porsche for 30,000 euros [$37,800 at current exchange rates] currently doesn't fit our brand," Bernhard Maier told the Automotive News Europe Congress in Monaco on Thursday. "The extraordinary purchase experience is not for free and the entry price is currently covered with the Boxster and in the future by the Macan." He said Porsche's plan to double sales won't compromise exclusivity.

Jaguar F-Type Coupe is ‘Good to be Bad’ for Super Bowl Advert (video)

The Jaguar F-Type Coupe is #GoodToBeBad Back in November we revealed that the Jaguar F-Type Coupe was going to feature in an advert – Rendezvous – during the Super Bowl in the US as Jaguar look to bring attention in the States to perhaps the most impressive Jaguar in a generation or two. Focusing on the predilection of Hollywood directors to cast British actors as villains, the new F-Type Coupe Super Bowl advert features Sir Ben Kingsley, Tom Hiddleston and Mark Strong as archetypal British villains, with the new Jaguar F-Type front and centre. The advert suggest that Brits make the best villains because they sound right, are more focused, more precise, always one step ahead, have a certain style, an eye for detail and are obsessed by power.