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Mercedes-Benz backs Smart with ads, deals

Tue, 12 Jul 2011

Smart USA will launch a TV, print and digital marketing campaign by year end to jump-start the struggling microcar brand that Mercedes-Benz USA took over on July 1. "People are not avoiding the brand or the product, but there is a great majority of people who are not aware of the brand," said Tracey Matura, the new general manager of Smart USA. Mercedes is also offering lease and finance deals for the Smart brand through its Mercedes-Benz Financial Services captive finance arm.

Nissan pilots digital car manual

Mon, 23 Dec 2013

NISSAN has brought the humble car manual into the 21st Century with a new smartphone app that contains everything drivers need, including warning light recognition. The ‘iManual’ system is being trialled with the Micra manual, since Nissan has judged that the stylish supermini’s owners are the most likely to adopt and use the iPhone- and Android-compatible app. It squeezes the paper manual’s entire contents into an easy-to-manage format that users can access anywhere, as long as they have an internet connection.

Porsche 911 GT3 RS 4.0 (2011) first pictures and video

Thu, 28 Apr 2011

This is the new Porsche 911 GT3 RS 4.0, a 493bhp race car for the road. Think of it as the ultimate 911 – it brings together the brilliant chassis of the GT3 RS, the lightweight secrets learnt on the GT2 RS, and the stonking 4.0-litre six cylinder engine that powers the GT3 RSR racer. This Porsche 911 GT3 RS 4.0 sounds like quite a package… It is, and topping the list of impressive highlights is a new 4.0-litre flat-six engine.