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BMW ‘i' subbrand aims for 2013 launch

BMW has confirmed that the new subbrand through which it intends to market a range of advanced stand-alone hybrid, range-extended and plug-in electric models will be called BMW “i.” Created to develop, produce and market what BMW's head of marketing, Ian Robertson, describes as “innovative solutions to premium mobility,” the brand will be supported by a company established by BMW called i Ventures, through which the German carmaker plans to grow its range of mobility services. The i3 and the i8 will be the initial models and are planned for introduction in 2013. “These cars have been designed specifically for their respective alternative drive systems,” said Klaus Draeger, head of BMW's R&D operations.

Intermot Motorcycle Show 2004

Motorcycle design is a term that conjures up many images to different people. To the majority North Americans, designing a motorcycle suggests a garage where several enthusiasts resembling the hit TV show Orange County Choppers assemble bikes based on the Harley Davidson model, with acres of chromed after market parts and hand lacquered custom paint jobs.To many others no thought is given at all to how the shapes of the bikes on the street came into being. The reality is that the major motorcycle manufacturers employ professional designers and serious technology the same way as in the car industry does, even if the final product is so different.

Audi S3 (2012) first official pictures

Audi has revealed official pictures of the new S3 ahead of its debut at the 2012 Paris motor show. Audi should know what matters when it comes to hot-hatches, with two generations of S3s occupying a 13-year stretch of Audi history. On first impressions, the new model’s restrained styling fits well with the S3’s history of subtle sporting luxury rather than out-and-out hot hatch thuggery.