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Lutz deflates talk of new Chevy Caprice
Fri, 17 Jul 2009Well, that was fast. Just four days after Bob Lutz, General Motors' new marketing honcho, raised the possibility of the Pontiac G8 living on as a new Chevrolet Caprice, he shot it down. "The G8 will not be a Caprice after all," Lutz wrote on GM's Fastlane blog on July 16.
College Exhibition: CCS - American Iron and Steel Institute Challenge 2004
Tue, 05 Oct 2004Transportation Design students at Detroit's College for Creative Studies recently presented the results of a project sponsored by the American Iron and Steel Institute (AISI). The unveiling of the students' concept vehicles is the finale of the 16th annual AISI/CCS Summer Internship Program that set the transportation design students the task of designing functional, innovative 'Hollywood-inspired' vehicles that integrate environmental responsibility, cost efficiency and innovative steel materials. "The AISI/CCS summer internship was created to inspire a new generation of automotive designers to develop alternative fuel vehicles, lightweight steel structures and a flexible platform base, all of which are real goals for today's automotive product developers," said Brian Aranha, vice president of commercial for Dofasco Inc.
GM cuts Facebook ad spending, but Ford steps on the gas
Wed, 16 May 2012On the eve of Facebook's wildly anticipated initial public stock offering, General Motors said May 15 that it will stop buying advertisements on Facebook--about $10 million a year--but "remains committed" to the social network as part of "an aggressive content strategy with all our products and brands." In other words, GM will not pay Facebook for ads but will continue to maintain content, for which Facebook doesn't collect revenue. News of the decision was reported in The Wall Street Journal. But GM's position is far from universal.