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MINI Cooper S & MINI JCW UK Recall

MINI JCW & Cooper S recalled Following on from the US MINI Recall, MINI UK is to recall 29,000 MINI Cooper S and MINI JCW models to fix a faulty circuit board. Yesterday we reported that MINI in the US is to recall 89,000 MINI Coopers to fix a faulty circuit board on the turbo’s auxiliary water pump, and we now learn the recall will be worldwide – although is DOESN’T include the MINI Cooper. It seems the US authorities got it all in a bit of a muddle and included the MINI Cooper in the recall announcement, even though it doesn’t have a turbo and the recall relates to a potentially faulty circuit board on the auxiliary water pumps that cool the turbos.

Audi TT RS Plus unveiled

There’s a new, more powerful TT – the Audi TT RS Plus The Audi TT RS Plus – a mode powerful and focused TT RS – has been revealed ahead of its debut at the Geneva Motor Show. At the end of January we reported that the Geneva Motor Show would see the debut of a more powerful Audi TT and a new RS4. So it’s no surprise that we now get news of the more powerful TT – the Audi TT RS Plus – ahead of its debut next month.

Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.