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Laurence Fishburne reprises Morpheus role for Kia Super Bowl ad

When we drove the Kia K900 recently, we asked, “Do buyers in the BMW 5-series/Mercedes E-class/Audi A6/Lexus GS class want a prestigious nameplate as much as they want radar adaptive cruise control?” In Kia's new Super Bowl spot starring Laurence Fishburne, Morpheus says yes. The Korean automaker's snatched up the erstwhile voice of Cadillac to reprise his beloved character from the "Matrix" trilogy in the hope of suggesting that reality is mutable, luxury isn't about nameplates, and the K900 will open your eyes to a world of improbable possibilities. Despite the explosions, melting dinner utensils and airborne automobiles of the ad, we actually preferred the making-of video released at the same time as the Super Bowl clip, which you can watch below.

Alfa Romeo/IED Gloria [w/gallery]

The European Institute of Design (IED) in Turin will unveil its new Gloria concept, developed in collaboration with Alfa Romeo Style Center, at next month's Geneva motor show. These renders of the sports sedan concept, which is 4,200mm long, 1,920mm wide, 1,320mm high sitting on a wheelbase of 2,900mm, show a traditional Alfa grille that feeds into the hood's prominent V-shaped character lines. Two leather hood straps in front of the windshield are a nod to the brand's older models.

New tech suggests windowless cars are on the horizon

For years students have presented windowless car projects, explaining how the view from outside would be projected within the interior. Now an aerospace company has created the technology that could hold the key to turning the dream into a reality. Spike Aerospace's upcoming S-512 supersonic business class jet replaces its windows with high-definition screens displaying footage of the panoramic views streamed live from micro cameras on its fuselage as tests have unsurprisingly shown that passengers are a little uneasy about not being able to see outside.