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RCA students to reinterpret classic cars for Salon Privé

Salon Privé is the rather pretentious-sounding UK concours d'elégance that models itself on the likes of Pebble Beach and Villa d'Este. This year the event has something that really piques our interest – a design contest, judged by some of the world's top designers. Ten Students from the nearby Royal College of Art have been tasked with reinterpreting a previous cars entered into the show for a competition named Concours of the Future.

Salon Prive: Atomik 500 UK Debut

The Atomik 500 - an electric City Car with supercar performance You wouldn’t necessarily think that a Fiat 500 based car would be the sort of thing that would turn up at Salon Prive, much less have its UK debut. But the Atomik 500 is no ordinary Fiat 500 based car. It’s a bonkers electric car promising supercar performance in a city-sized car.

MINI Coupe: The video adventure begins

MINI Coupe Adventure - if it's Wednesday, it must be Hong Kong Well, it wouldn’t be MINI without a new video to promote the MINI Coupe. Just days after we finally got the MINI Coupe sans camouflage – and with a gazillion photos to go with it – MINI are already on to the next step of the marketing buzz – the MINI Coupe video. Actually, we had a choice fo two ways to go; either a pile of fairly dull bits in lowish resolution that came in without a soundtrack, or a buzzy little viral-aimed ‘MINI Coupe Adventure’.