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Chrysler vows to rebuild SRT

Ralph Gilles promises that Chrysler Group will be "very choosy" about the cars and trucks that get the SRT performance badge. Gilles, recently named head of SRT, is charged with rebuilding the SRT unit, which languished when Chrysler was owned by Cerberus Capital Management. Three new SRT vehicles, versions of the Dodge Charger and Chrysler 300 sedans and the Jeep Grand Cherokee, will arrive in dealerships this fall, joining the Challenger SRT8.

Fiat demonstrates (for us prudes) how to sell cars, the Italian way

Italians are nothing if not imbued with salaciousness. At the Los Angeles Auto Show last week, Fiat leapt upon this fact with a seemingly undiscovered gusto, like a high-school kid who just had his first beer and is—as we speak—rushing to his friends to tell them all about it. You can watch the thing here in its entirety.

Ferrari salutes Sergio Pininfarina

Ferrari has a singular identity, but the look, the image and the attitude were crafted, elevated and carefully honed largely by another superlative Italian company—Pininfarina. Mindful of this, the Prancing Horse paid tribute to longtime Pininfarina chairman Sergio Pininfarina, who died on July 2 at the age of 85. “Calling his relation with Ferrari legendary is insufficient,” Ferrari chairman Luca di Montezemolo said in a statement.