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Aston Martin DB9 1M: Aston’s Facebook celebration

To mark reaching one million followers on Facebook, Aston Martin invited its fans to help design a car – the Aston Martin DB9 1M. Just like every other car maker, Aston Martin is beginning to embrace the web as perhaps the best way to get their message across and showcase their products. Yesterday we had Aston Martin trumpeting its website traffic on the back of the launch of the new Vanquish, and now we get an Aston designed with the help of Aston’s Facebook Fans.

GM will launch 60-day money-back guarantee

General Motors Co. is taking a page from the retail industry with its latest marketing blitz in an effort sell more cars: a 60-day money-back guarantee. The initiative--unorthodox for an automaker--starts Monday and covers 2009 and 2010 model-year cars from GM's surviving brands, Chevrolet, Cadillac, Buick and GMC.

Lexus teases new design direction ahead of Detroit 2012

Lexus Concept Tease Detroit 2012 (click image for full size) Lexus has sent us a teaser photo of a new Lexus Concept heading for the Detroit Motor Show which is said to preview a new design direction. With the 2012 Detroit Motor Show just weeks away, we’re starting to get the big teases from car makers eager to ramp up interest in their offerings. This morning we learnt that Honda will take the new NSX to Detroit, and now we have arch-rivals Toyota teasing a new design direction for Lexus with a tease of a new concept, also Detroit-bound.