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New Infiniti Q50 starts at £27,950 for the Q50 2.2d

Infiniti are pinning the new Q50′s sporting credibility on Sebastian Vettel (pictured) Infiniti are hanging their future sales on a name change that sounds like a James Bond reference – with all Infiniti models now getting the ‘Q’ prefix – and Sebastian Vettel’s input and endorsement of the brand – he’s Infiniti’s Director of Performance (well, there’s a price to pay for Infiniti’s Red Bull sponsorship). The first outing for Infiniti ‘Q’ in the UK is the new Infiniti Q50, which gets a four cylinder 2.2 litre turbo diesel as its entry-level, and it looks quite promising with 168bhp and 295lb/ft of torque and emissions of 115g/km, which should mean official economy around 65mpg. Standard features on the Q50 2.2d include Infiniti inTouch (so you can Tweet and Like on the go), Infiniti Drive Mode Selector, Stop-Start, rear view camera, Climate, 17″ alloys, Voice and Bluetooth.

Video: Jaguar's Julian Thomson on the importance of design values

Jaguar's Head of Advanced Design, Julian Thomson, appeared at this month's PSFK Conference in London giving a talk on design values. Thomson's talk, ‘Concepting Dreams, Making Reality Happen', dealt with questions of creating a design story as well as how Jaguar uses the value of its heritage while keeping things original and new. Thomson – the man behind the 2010 C-X75 and the recently revealed F-Type – said, "You can't get a good design story if you don't look at your heritage, where you came from, where your values came from." He went on to discuss the ‘sad years of Jaguar', from around 1968 to 2004 where Jaguar was too timid to develop and "essentially made the same-looking car." He put this down to a reluctance on Jaguar's part to move too far away from its successful models and, quite interestingly, because "not only did we start doing market research, we started asking Americans what they wanted." Watch the full video on the left.

Peter Horbury replaces Steve Mattin as Vice President of Design at Volvo Cars

Ford Motor Company announced key changes to both Volvo Cars and Ford's Americas design operations today. Effective May 1, Peter Horbury, currently Executive Director of Ford Americas Design, will return to Volvo as Vice President of Design, replacing Steve Mattin who, according to Volvo, "elected to leave the company". Insider sources tell us he was forced out.