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Aston Martin One-77 (2009) wins top design prize at Villa d’Este

By Tim Pollard (photography by Mike Goodbun) First Official Pictures 27 April 2009 10:39 It’s having a long drawn-out gestation, but Aston Martin’s One-77 supercar made its world show debut at this weekend’s Villa d’Este, where it scooped the top prize for concept cars and prototypes. We’ll forgive you if you thought the One-77 had already been unveiled, but the car at Geneva was a technical cutaway rolling chassis – the first finished car is the one show in our photos above. The One-77 won more than 30% of the votes among the eight cars entered in its category.

Volvo, Geely working on shared architecture

Geely and its Volvo ward are working at developing a new compact car architecture that will be shared by both companies. For Volvo, this means a smaller luxury car, possibly a few. The platform will be modular, as is practically required in this day and age, ready to underpin different body styles or—if need be—an entirely new lineup.

Honda – made in the UK

Honda's new TV ad focuses on its UK manufacturing Car makers have had a torrid time in the last year or so. And the natural reaction has been to cut costs where they can. That has seen a downturn in the advertising budgets available to car makers, which in the end will be self-defeating.