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BMW debuts social-media campaign for concepts
Tue, 20 Dec 2011BMW launched its next marketing campaign for the BMW i3 and i8, aimed at the tech consumer. The campaign runs on location-service Foursquare, social-news round-up site Mashable and iAd, Apple's mobile-advertising network. The iAd campaign will run in Europe on iPhones, iPods and iPads.
2015 Mercedes CLA Shooting Brake OFFICIALLY confirmed
Sun, 06 Jul 2014The Mercedes CLA Shooting Brake will arrive in 2015 Mercedes are determined that their new A-Class family of cars will offer something for everyone, and the latest demonstration of that is the official confirmation of the new Mercedes CLA Shooting Brake for 2015. Taking its design cues from the CLS Shooting Brake, the new CLA Shooting Brake will offer a swoopy coupe estate with the emphasis on style rather than load-lugging. Underpinning the new CLA Shooting Brake will be the same platform that underpins the other A-Class models – A-Class, CLA Coupe, GLA SUV and B-Class – and offer the same range of engine and transmission options.
BMW launches ad campaign to combat texting while driving
Fri, 03 Jun 2011We know that texting while driving is bad. Now a new national ad campaign from BMW puts the dangers of distracted driving in high relief. The campaign is comprised of TV, print, online and radio ads and a strong in-dealership message.