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Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Audi A3 2.0 TDI gets greener

The Audi A3 2.0 TDI gets a 'Green' makeover If you read here regularly you’ll be only too well aware that every week we report on cars that have cleaned up their act, got more economical and are emitting less CO2. Less cynical souls than us may reasonably conclude that this is because car makers want to ‘save the planet’. But of course, it’s nothing of the sort.

BMW poised to add X4 to lineup in 2014

It was only natural. With the SUV craze decidedly downsizing, BMW appears set to add an X4--with a range-topping M version--as part of plans to expand its utility-vehicle lineup in 2014. Conceived along the lines of the highly successful X6, the X4 is a smaller and more agile four-seater.