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Hyundai arrives in Piccadilly Circus

Hyundai arrives in Piccadilly Circus If you want a clear sign of how mainstream Hyundai has become, the news that it’s taken over the iconic billboard display in Piccadilly Circus from Sanyo is as much evidence as you need. Piccadilly Circus is the UK version of Times Square, and the neon signs have been a splash of international colour washing over Eros for a century, during which time there have been just fifty brands showcasing their wares to the 50 million or more passing Londoners – and visitors – every year, not counting the millions more who see the signs on Piccadilly Circus postcards that still wing their way round the world. The new Hyundai spot – which has been the Sanyo space for the last 33 years – is the last of the spaces to rely on neon lights to get its message across.

BMW to offer four-cylinder diesels in North America to improve fuel efficiency

BMW will offer four-cylinder diesel engines in North America as it seeks to improve fuel efficiency and match the performance of its current six-cylinder gasoline engines. BMW is considering diesels in a range of models, including its 1 series, 3 series and 5 series sedans and possibly the X3 crossover and Z4 roadster, said Tom Baloga, vice president of engineering for BMW of North America. "You're going to see it in the 3 series, and the 5 series is a good possibility," Baloga said.

General Motors EN-V to be branded Chevrolet

Chevrolet was gifted a centennial birthday present today, with parent company GM announcing that its 2030 Vision concept would carry the bow-tie badge. The youthful orientation and entry level positioning of Chevrolet within the GM portfolio subtly earmarks the intended audience for the EN-V, with the device being billed as an inexpensive and attainable urban mobility vehicle. "The EN-V has the potential to reinvent transportation in key markets by creating a new vehicle DNA through the convergence of electrification and connectivity," said Chris Borroni-Bird, GM's director of Advanced Technology Vehicle Concepts.