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Infiniti Emerg-E concept

Infiniti's third recent concept car, the Emerg-E, will debut at the Geneva motor show next week. Following the Essence of 2009 and last year's Etherea, the Emerg-E is the brand's first mid-engined car design. While the proportions of all three cars are very different (thanks to the Essence's front-engine, rear-wheel drive layout and the front-engined, front-wheel drive Etherea), their form language is shared.

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Lamborghini Gallardo Spyder unveiled at LA Auto Show

By Ben Pulman Motor Shows 19 November 2008 23:00 This is the new Lamborghini Gallardo LP560-4 Spyder, unveiled today in Los Angeles as part of the company’s promise to reveal one new model at every major motor show. Suddenly that Ferrari Scuderia Spider 16M has a homegrown rival, and we're left wondering if the Scud is really so tempting after all… Spot on. And that means it mixes a mouth-watering prospect of a 5.2-litre V10, four-wheel drive and one of the best exhaust notes around – now aided by the removal of the roof.