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Audi S1 at Paris

The Audi S1 will have a Paris Launch (A1 Wörthersee Concept pictured) It’s getting on for a year since we reported that – despite some saying it wouldn’t happen – Audi were planning at least a warm version of the A1 and had on the drawing board the Audi S1 to take on the MINI Cooper. So it’s not a shock that we hear Audi are planning on bring the S1 along to Paris for a reveal before getting the S1 on the roads by the second quarter of 2011. Expect the usual Audi S bits in the mix  - bigger wheels, fettled suspension, beefed-up brakes, body kit – and power in the S1 to come from the S/C turbo 1.4 TSI found in the VW Polo GTI, although the S1 may just get a tweaked version of the engine as befits its higher standing in the VW hierarchy with a bit more than the 178 horses the Polo GTI manages.

Hyundai ix-Metro Concept revealed

The Hyundai ix-Metro Concept will be previewd at Frankfurt (click image for bigger photo) We already know that Hyundai will be taking the new ix35 / Tucson ix to Frankfurt, and now comes news that Hyundai have produced a mini crossover concept – the Hyundai ixMetro Concept - which will be presented at Frankfurt and go in to production in 2011. The ix-Metro features a 1.0 litre, 3-pot, turbo, direct injection petrol hybrid which delivers a very impressive 125 bhp. But it also manages to emit just 80g/km CO2.

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?