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Porsche uses phone-formatted bar codes to connect with customers

Porsche is harnessing the power of smartphones, using Microsoft Tag bar codes to provide dealership customers with unique information about the cars they're looking at. Buyers can scan the square stickers with a properly equipped phone, and the application will take them to dedicated microsites where they can see stats, videos and pictures of the car, along with audio clips of a flat-six engine revving up. Through the microsite, buyers can provide contact info for a follow-up call from Porsche salespeople.

Peugeot Design Lab launched

PSA has launched its new Peugeot Design Lab to design products, services and experiences for clients outside the automotive industry. Peugeot Design Lab, a global brand design studio, is located within the Peugeot Design Centre and utilizes the existing technical and human resources expertise in order to draw from the many years of design experience of the design team. It also comprises of designers from studios from across three continents in Paris, Shanghai and Sao Paolo.

Video: Darrell Waltrip laps Bathurst with V8 Supercar driver Jason Bright

One of the most entertaining things to come out of the Bathurst 1000 last weekend in Australia--besides Garth Tander and Nick Percat taking the checkered flag--was ex-NASCAR driver and commentator Darrel Waltrip going for a wild hot lap with V8 Supercar driver Jason Bright. After taking the first turn at speed in the 650-hp Holden Commodore, Waltrip yells, “Impossible!” The video gets even more entertaining around the Esses and the Dipper, two succeeding corners. The clip is full of repeatable one-liners from Waltrip including, “I lost my lunch, and I didn't even have lunch.” He calls the track on Mount Panorama a geological oddity.