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MINI’s Olympic Marketing Masterstroke

BMW has spent £40 million sponsoring the 2012 London Olympics, but it’s a small fleet of remote controlled MINI’s that provide the value. BMW has done all it can to promote its sponsorship of the 2012 London Olympics, and with a spend said to be in the region of £40 million, who can blame them? But it’s not just local shopkeepers and enthusiastic small businesses that are hamstrung by Olympic rules on advertising, the Olympic sponsors are too.

Ferrari LaFerrari la spotted la testing on la road

Yesterday, we received an e-mail from Hendrik Nuyens, who you may know as a member of the Dutch rock band brainphArt. It seems Nuyens recently caught Ferrari's idiotically named LaFerrari testing on the open road near Fiorano. Even if the name is dumb, the LaFerrari's specs are impressive.

Classic car prices on the up: Jaguar D-type sells for £3 million

Classic car prices seem to be ever-rising, with historic models becoming an investment to rival buying property or gambling on the stock market. The inaugural RM Auctions Paris sale this week was a case in point, and resulted in nearly £15 million’s worth of the world’s rarest and most exotic cars going under the hammer. Four cars alone went for in excess of £1 million, and a Jaguar D-type sold for three times that amount.