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SRT Viper GTS-R takes to the track

The boys from SRT put a few hot laps on its 2013 Viper GTS-R on Friday in preparation for running with the American Le Mans Series. Team wheelman Marc Goossens was behind the wheel at the 2.279-mile, 14-turn Carolina Motorsports Park in Kershaw, S.C. Check out the one-minute video above and the comments below from SRT director of marketing and operations Beth Paretta, driver Marc Goossens and road racing manager of SRT Motorsports Gary Johnson.

Volkswagen creates driving style-linked music app

VOLKSWAGEN has created a new smartphone that improvises its own music based on how the car is being driven. Working with British electronic musicians Underworld, Volkswagen has built the experimental ‘Play the Road’ app to help celebrate the launch of the seventh generation Golf GTI. It works by connecting to the car and using its own in-built accelerometer to analyse speed, engine revs, steering, throttle and braking inputs and the urgency of each to create a unique, ever-changing music that ranges from serene background chillout vibes to fast-paced electronica.

Jaguar F-Type: Fearless

Jaguar is continuing its PR assault for the new F-Type with a video setting out just how special the new Jaguar F-Type will be. If there’s one thing that separates ’New Jaguar’ from ‘Old Jaguar’ it’s their willingness to embrace every opportunity to positively promote their cars at every possible turn and in every possible way. The launch of the new XJ properly started the new style of PR offensives when Jaguar managed to release what seemed like a thousand teasers for their new big Cat before we’d even seen it in the flesh, and that was a full year before the first new XJs even hit Jaguar showrooms.