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Hyundai arrives in Piccadilly Circus

Hyundai arrives in Piccadilly Circus If you want a clear sign of how mainstream Hyundai has become, the news that it’s taken over the iconic billboard display in Piccadilly Circus from Sanyo is as much evidence as you need. Piccadilly Circus is the UK version of Times Square, and the neon signs have been a splash of international colour washing over Eros for a century, during which time there have been just fifty brands showcasing their wares to the 50 million or more passing Londoners – and visitors – every year, not counting the millions more who see the signs on Piccadilly Circus postcards that still wing their way round the world. The new Hyundai spot – which has been the Sanyo space for the last 33 years – is the last of the spaces to rely on neon lights to get its message across.

Into the Breach: The future of in-car infotainment

In-car infotainment is broken. The best that can be said of the finest systems on the market is that they generally do what one asks of them and don't induce fits of rage. At their worst, they're actively dangerous, spiking the driver's blood pressure, forcing tentative or aggressive behavior at intersections and interchanges—and generally taking the driver outside the flow of traffic.

One lap of the web: Palestine street racing, subjective style and man versus machine

You think you have it tough trying to break into the drifting scene, middle-aged white guy? Try being a woman in Palestine. Vice Magazine followed Noor Dawood and the Speed Sisters as they compete with the male-dominated Middle East street racers.