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GM returns to Super Bowl, new ads upcoming for Camaro, Caddy

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Jaguar F-Type to get V8 engine option

The Jaguar F-Type will get a V8 powerplant in addition to a supercharged V6 when it launches in 2013, Autoweek has learned. The much-anticipated two-seat sports car was confirmed in April at the New York auto show. Jaguar then elaborated weeks later at the Beijing motor show that the F-Type would get a supercharged 3.0-liter V6 pushing out 380 hp.

New software for cloud-based 3D model file sharing and reviewing

Sunglass is a new platform for sharing and syncing 3D models files over the Cloud has been developed, allowing designers to collaborate on a single model, regardless of their location. Created by MIT graduates Kaustuv DeBiswas and Nitin Rao, Sunglass allows designers, clients and co-workers to share, review and chat with others linked to the project in real time and virtually annotate onto the models directly in their browser without having to download any software. One of the main attractions of Sunglass is that it works with most 3D modeling software such as Autodesk, Solidworks, Rhino and sketch-up.