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MINI London 2012 Edition launches to celebrate Olympic Games

MINI London 2012 Edition - in patriotic red, white or blue The launch of the MINI London 2012 Edition to celebrate the Olympic Games neatly pulls together two of MINI’s marketing tactics; shove out as many limited edition models as you can and give them a London theme. True, this edition of the MINI uses the London moniker intact instead of using a badge from a London area, but it’s consistent with the current MINI special edition target. As is MINI’s aim to cash in on any bit of publicity it can – sometimes tenuously – get a hook on.

British team aim for electric world record

A BRITISH team headed by Lord Drayson is seeking to set a new World Land Speed Record with its electric racing car. The Drayson B12 electric Le Mans racing car is heading to the Bonneville Salt Flats in Utah, USA in a bid to raise the current record for electric cars weighing less than 1000kg. Recently, the team set a new British record of 204.185mph with the same car.

Changan Raeton

Changan is predominantly active in the small car market, but the mid-sizes Raeton is aimed at entering the official and private vehicle markets, measuring in at a length of 4,920mm, a width of 1,825mm, while the car stands at 1,500mm tall riding on a wheelbase of 2,800mm. The development was based on the automaker's CD1-platform and was completed in its Turin-based European Design Centre, under the direction of Luciano D'Ambrosio and Chen Zheng. As early as the 2009 Shanghai auto show, Changan unveiled its CD101 concept car in attempt to explore the future design of the mid-size sedan.