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BMW ‘i' subbrand aims for 2013 launch

BMW has confirmed that the new subbrand through which it intends to market a range of advanced stand-alone hybrid, range-extended and plug-in electric models will be called BMW “i.” Created to develop, produce and market what BMW's head of marketing, Ian Robertson, describes as “innovative solutions to premium mobility,” the brand will be supported by a company established by BMW called i Ventures, through which the German carmaker plans to grow its range of mobility services. The i3 and the i8 will be the initial models and are planned for introduction in 2013. “These cars have been designed specifically for their respective alternative drive systems,” said Klaus Draeger, head of BMW's R&D operations.

USA, UK & Germany will be top markets for the new BMW i8. You don’t say?

The BMW i8 (Pictured) will sell best in US, UK & Germany In a case of stating the obvious in a bid to keep interest in the BMW i8 high ahead of its debut at Frankfurt next month, Hendrik Wenders – the i8 product manager – has declared the biggest market for the BMW i8 will be the USA. As America is already BMW’s biggest market place, that’s not entirely a shock, and nor is the news that the UK and Germany will be the biggest markets in Europe. After all, they’re the only major economies in Europe without huge falling markets for cars.

Toyota Auris (2012) first official pictures

Toyota will showcase the new Auris family hatchback at the 2012 Paris motor show from 27 September. Toyota claim the new car is lighter, more economical and altogether more distinctive than the somewhat forgettable first-gen Auris, but will their efforts be enough to tempt non-geriatrics away from their Astras, Focuses and Golfs? Read on for all the Toyota Auris details.