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New Mercedes A Class advert with no mention of Mercedes – or A Class

Mercedes-Benz are launching an advert campaign for the new Mercedes A Class that features just an image and the hashtag – #NewGeneration. Traditional advertising dictates that you need to get your brand front and centre and end with strapline that states what’s on offer. But Mercedes are going a different route with the New A Class.

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Honda Civic (2011) at Frankfurt motor show

This is the ninth generation of Honda’s small car star, which has gestated from trend setting (Civic Mk1 of 1972) to stylistically dull if technically advanced (most) to sci-fi-style wacko but technically mainstream (Civic Mk8). New Civics, over the years, have been about as easy to forecast as David Beckham’s next hairstyle as Honda engineers – never the most predictable bunch – veer from brave to bashful. The new Civic, unveiled at the 2011 Frankfurt motor show, is eye-catching although less off-centre than generation eight, and is closed basely mechanically on its predecessor.