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UK car owners 'buy with their heart, not their head'

CAR BUYERS in the UK are an emotional lot and more let their heart decide which car they will buy rather than their head. Even drivers who think they make a decision using their head are often found to let more emotive considerations sway their final choice. In the Hiscox Head versus Heart study, common sense factors such as fuel economy, value for money and reliability are often over-ruled by heartfelt matters including comfort, speed and design.

Ford C-Max Energi and C-Max Hybrid (2011)

Ford has unveiled two new hybrid vehicles at the 2011 Detroit motor show, the plug-in hybrid C-Max Energi, and the C-Max Hybrid. Both are based on the five-seat Ford C-Max, and the pair go on sale in North America in 2012, while European sales follow in 2013. Both the Ford C-Max Hybrid and Ford C-Max Energi use an Atkinson-cycle (like the Prius) 2.0-litre petrol engine and lithium-ion batteries.

Mercedes SLK (2012) Undisguised

The Mercedes SLK 2011/2012 - almost undisguised Considering we’re not actually expecting the next generation Mercedes SLK to hit the roads until 2012 – although it will surface in 2011 – we’ve been picking up spy shots of the latest SLK for quite some time. More than a year ago we brought you spy shots of the 2012 Mercedes SLK, but that was on track and quite camouflaged. But the latest shots are practically undisguised.