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Jaguar signs up Lana Del Rey to make the F-Type cool

Jaguar has revealed it has signed up singer songwriter Lana Del Rey to help promote the new F-Type sports car. Land Rover chose to use Mrs Beckham to promote the Range Rover Evoque, and went as far as allowing her input in a limited edition Evoque Beckham, a move that probably generated more column inches of PR for Land Rover than any amount of money could buy. So Jaguar are going a similar way with the F-Type, but instead of signing a Spice Girl they’ve had the sense to look at what is new and cool, and they’ve very sensibly decided the face of the F-Type is going to be singer songwriter Lana Del Rey.

Dodge Viper operations draw limited interest

Chrysler LLC's Viper sports car business has drawn only limited interest from buyers, according to court statements filed in connection with the automaker's bankruptcy hearing. Chrysler recently offered to sell the entire Conner Avenue plant in Detroit, which builds the Dodge Viper sports car, for $10 million, Chrysler Chairman Bob Nardelli said in a statement. "We received no purchaser interest," he said.

Tech secrets of the Land Rover Discovery Vision Concept

Land Rover's Discovery is celebrating its 25th year in 2014, but the brand is already looking to the future. The Discovery Vision Concept, unveiled in New York earlier this week, gives a taste of the design language of the next Discovery (which is due next year), as well as an extended family of Discovery models. It also previews some eye-popping new technology that could be used on future Land Rovers and Range Rovers.