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Partnership Premium 2030 - Part 1

Strate College in Paris, France, has been working on a Peugeot-sponsored project for the past few months. The project asks 30 students who have been divided into 10 groups to create the exterior design, an interior design, any related products (including accessories or new services, for example) and color and trim details for the premium Peugeot for the year 2030 Though there are no constraints on the technical package, the brief stipulates that the teams must create a scenario that illustrates global change, and design a vehicle that fits into this future environment. Designers from Peugeot have been very active in the process, guiding students in weekly critiques and assisting them with specific knowledge in key areas of expertise.

Rolls Royce Wraith Convertible planned & the Wraith hits Harrods

That means the Wraith gets a stiffened suspension setup to stop it rolling too much and more weight to the steering so you have a chance of knowing where the front wheels are at any given moment. It’s a promising offering from Rolls Royce, but it looks as though the Wraith won’t be a stand-alone model but will be joined, in due course, by a convertible version for those who find the Wraith Coupe not quite ostentatious enough. Who’d have guessed?

GM may revive performance brands

General Motors Co. is studying whether to revive brands for performance vehicles to improve its image among go-fast car shoppers. At the Specialty Equipment Market Association trade show in Las Vegas last week, GM unveiled the Z-Spec Chevrolet Cruze, Volt and Spark cars, and two SS-badged Chevrolet Camaros.