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Jaguar ‘How Alive Are You?’ Marketing campaign launches
Mon, 27 Feb 2012Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.
BAC Mono for sale: The only brand new Mono for sale…in the World
Thu, 23 May 2013That’s because the BAC Mono is not just a stunning car to drive with its 2.3 litre 4-cylinder Cosworth engine delivering 280bhp in a car that weighs so little it gets a power to weight ratio of 520bhp per tonne, and can get to 62mph in a scant 2.8 seconds, and comes with a great spec. The Mono is built using carbon fibre composite wrapped round a steel safety cell, an FIA compliant steel rollover structure, an F3-spec 6-speed sequential ‘box, pushrod suspension, racing damping, AP brakes and special tryes from Khumo. And it’s properly bolted together too, unlike many track-focused cars.
One Lap of the Web: Peugeot climbs, an extremist sinks and a proposed $1,500 race car
Thu, 18 Apr 2013We spend a lot of time on the Internet -- pretty much whenever we're not driving, writing about or working on cars. Since there's more out there than we'd ever be able to cover, here's our daily digest of car stuff on the Web you may not otherwise have heard about. -- Peugeot has prepped a Pikes Peak 208, and the folks at Gizmag take an in-depth look at the car.