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Mazda outlines weight-loss program

Mazda Motor Corp. will reduce its vehicle weights by at least 220 pounds beginning in 2011, with a combination of lighter-weight materials, smaller vehicle footprints and new engineering processes, a top executive says. The typical Mazda vehicle has gained 80 pounds with each successive redesign, “mostly in larger tires and wheels, and safety equipment,” said Robert Davis, senior vice president of product development and quality for Mazda North American Operations.

BMW Welt hosts 'Line of Beauty' exhibition

The BMW museum is playing host to a special exhibition entitled ‘The Line of Beauty', which takes a trip through the history of the ‘big' BMW coupes and convertibles. The flagship BMW coupes and convertibles have an illustrious past and most are icons in their own right. The exhibition features 14 individual exhibits that span from the pre-war 327 and 327/28 Convertible and Coupe through to the current F12/13 6-Series.

General Motors names Ewanick global chief marketing officer

General Motors, looking to accelerate its push into major markets worldwide, tapped U.S. marketing chief Joel Ewanick to become global chief marketing officer--a new post. "As we continue our rapid growth in major global markets, it is important that we take a more customer-focused view of our overall marketing strategy," GM CEO Dan Akerson said in a statement today.