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Autoweek Design Forum 2007

The North American International Auto Show press days were followed again this year by the AutoWeek Design Forum. For this 14th edition of the Forum, the organizers picked 'Design for Success' as a theme for the conferences. And this theme was quite relevant given the gloomy forecasts made by some about the financial health of the Detroit-based car manufacturers.

New York, California first to get electric Focus

Customers in New York and California will be the first to take delivery of the 2012 Focus EV, according to a message posted on a Focus Forum from Ford marketing. That also explains some new material from the company which says, "2012 Focus electric; coming spring 2012." The Focus will launch in 19 markets, including Chicago, Detroit and Seattle, but it will hit the coasts first. In the www.myfocuselectric.com forum, Ford's electrified-vehicles marketing manager David Finnegan broke the news.

VW launches 'Think Blue' campaign to pitch green initiatives

Volkswagen is trying to recreate the magic of its 1960s marketing of the Beetle by bringing its "Think Blue." marketing campaign to the United States to promote eco-friendly driving and green initiatives. The campaign - under way in Europe since last year - launches to coincide with a VW partnership with the Museum of Modern Art in New York City and Tuesday's grand opening of its new factory in Chattanooga, Tenn. VW calls the Tennessee plant "one of the world's greenest automobile factories." " 'Think Blue.' " bears witness to our holistic understanding of sustainability," said Jonathan Browning, CEO of the Volkswagen Group of America.