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Lotus Evora: The Video Advert

Lotus Evora Advert An advert for Lotus isn’t something you see every day. An advert destined for TV or cinema is even rarer. So when this Lotus Evora VT  dropped in to our Inbox this morning we thought you’d like a look.

Driven: BMW Z4

Loved as it may be by its loyal fanbase, the outgoing Z4 was always something of a mixed bag in terms of design. While the car's classic long-bonnet, cab-back profile and short overhangs should have pleased the eye, the BMW's sheer frontal mass made its proportions seem out of balance. The application of the company's then-new ‘flame surfacing' form language also generated a visual business that seemed out of place on something as conceptually simple as a roadster.

Car makers to be forced to disclaim ‘Official’ economy figures

We’ve banged on for a long time about the futility of official economy figures, especially as car makers get better and better at ‘gaming’ the official economy tests to produce the results they want. Much of the impetus to create the best headline economy figure for a car is driven by taxation, with car makers well aware that the better the official economy results are, the lower their CO2 will be (CO2 isn’t tested for – it’s just extrapolated from the official mpg) and the more appealing the car will be to buyers, particularly fleet buyers. But a ruling by the Advertising Standards Agency (ASA) against Audi could at least see car makers having to admit in their adverts that the ‘official’ economy figure bears no relation to what owners can expect to achieve in the real world.