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Electric Fiat 500e costs the same as 500 Pop – in the US

Sergio Marchionne reckoned Fiat would lose £7k on every 500e they sell, but that may be a very conservative estimate judging by the deal Fiat has put together for the 500e in California, where it’s just launched. For a very modest down-payment of £650 and then £130 a month, you can drive off in a brand new Fiat 500e. That’s exactly the same deal Fiat offers on the 500 Pop – a car that cost under £10k in the UK – making the 500e the first EV we’ve come across where costs are sensible.

Aston Martin DB9 Facelift revealed

The subtly facelifted Aston Martin DB9 Remarkably, the Aston Martin DB9 has been with us since 2003. Yet it still conspires to look as fresh and appealing – and let’s face it, just downright beautiful – as it did when it launched. But standing still for too long is a dangerous game in business, so Aston Martin has decided the time has come to give the Aston Martin DB9 a facelift - as we reported in May.

Honda – made in the UK

Honda's new TV ad focuses on its UK manufacturing Car makers have had a torrid time in the last year or so. And the natural reaction has been to cut costs where they can. That has seen a downturn in the advertising budgets available to car makers, which in the end will be self-defeating.