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Jaguar moves advertising to start-up agency – Spark44
Sat, 19 Feb 2011Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.
UK car sales up 11% in May (2013)
Thu, 06 Jun 2013The Ford Fiesta (pictured) was again the best selling car in the UK The rise and rise of new car registrations in the UK continues to defy the rest of the economy, with figures up in May 2013 by 11 per cent year on year, and private sales up a massive 20.9 per cent to levels last seen in 2007. It’s the fifteenth month in succession new car registration have risen in the UK, with sales for May at 180,111 and total sales to date in 2013 hitting almost 1 million units, at 948,666. The SMMT think the big jump in private registrations is down to a number of factors, including cars bought under the scrappage scheme now being traded in for a new car, strong incentives from car makers and the promise of new cars offering lower running costs, and they’re probably right, although there are other factors in play too.
Honda Insight hybrid gets a new look inside and out for 2012
Mon, 17 Oct 2011The 2012 Honda Insight hybrid bowed on Monday with refreshed exterior styling, more standard features and improved fuel economy--with a base price of less than $20,000. Honda says it was aiming for a more high-tech look this time around. On the outside, a reworked grille design is flanked by restyled front and rear bumpers.