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BMW are rolling out their ‘BMW Genius’ programme across UK dealers

Even when you’re immersed in the latest car news day in and day out, it’s often quite tough to keep up with the new technologies car makers are offering, so many buyers must struggle to know exactly what their options are. That should be a job for the car salesman, but most car salesmen only worry about explaining how good the deal is and how it’s better than any other deal, so buyers often come away with a car that doesn’t fit their needs as well as it could. But with fewer new car buyers really wrapped up in performance and dynamics and more interested in the tech behind the wheels, BMW has been trying out an idea borrowed from Apple Stores by employing ’BMW Geniuses’ at 10 of their UK dealerships to explain the advantages of much of their technology to customers.

Spiderman is driver's ideal superhero rescuer

MORE DRIVERS in the UK say they would want Spiderman to save them in the event of a breakdown than any other superhero. The web-shooting superhero was chosen by 24% of drivers as they reckon he’d be more able to fix their car or get them to safety. Superman was a close second (22%) in the survey by IGW, with drivers commenting the crime fighter from Krypton would be able to lift their car to a garage to be fixed.

Aston Martin Rapide (2009): first official pictures

By Ben Pulman First Official Pictures 26 November 2008 12:34 This is the first official image of the new Aston Martin Rapide four-door super-saloon. Obtained exclusively by CAR Magazine, this computer-generated rendering from Aston shows the final production form of its new Rapide saloon. You can see a second image, and read about CAR’s exclusive ride in the development V12 Vantage, in the January 2009 issue of CAR Magazine, out now.