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Viper sports car division no longer for sale

By Ben Whitworth Motor Industry 13 July 2009 14:08 Viper’s yo-yoing lifeline looks to be finally secured after ailing parent company Chrysler said the sports car maker was no longer for sale. Rather than killing off its muscle-bound brand, last summer Cerberus-run Chrysler considered selling off the rights to the Viper, hoping to achieve around $10m for the Detroit assembly plant and brand equity to bolster its dwindling cash reserves and stave off imminent bankruptcy. After an initial surge of interest from similar-minded companies like Roush and Saleen, curiosity nosedived along with the global economy.

Noble M600 breaks cover

The first shots of the Noble M600 were released Wednesday. The imposing speed demon will get an eye-popping 650 hp. It will have a top speed of 225 mph and cost about $330,000, according to the U.K.

Mazda may revive the rotary as a hybrid car powerplant

Mazda Motor Corp. has given a new lease on life to its rotary engine in the form of a Mazda 2 hatchback reconfigured as an extended-range hybrid. The prototype runs as an electric vehicle, with an electric motor powering the wheels.