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Citroen DS 5LS (2014) first official pictures

By Damion Smy First Official Pictures 19 December 2013 17:30 The Citroen DS 5LS has been shown in Paris to a group of Chinese media, as the brand pushes its ‘Frenchness’ with a C-segment saloon for the world’s biggest market. The 5LS is the result of Citroen’s splitting of its model line-up into two channels: it’s ‘C’ badged cars for more everyday, price-driven offerings and its more premium, design-centric DS models, which have formed a ‘fully fledged brand’ in China. The 5LS is worth a look for UK enthusiasts as ‘a major driver of the DS’s ongoing international development’.

Driven: Ford Mondeo wagon

But the design of this Mondeo is interesting because of this, not despite this. The core challenge for the Ford design team was how to balance delivering a distinctively engaging design with being acceptable to as much as possible of the broad target profile of potential buyer. This is perhaps the biggest unspoken challenge for today's vehicle designer.

Peugeot Ramps Up Production For New 308

FRENCH car maker Peugeot is to crank up production of its new 308 model as demand has rocketed for the recently crowned 2014 European Car of the Year. Built at Peugeot’s Sochaux plant in France, the firm has announced it’s to add a night shift from June, with the result that 600 jobs are being created and output will increase to a total of 1,563 cars per day. The firm has said it has already taken over 60,000 orders, while the decision to up production coincides with the launch this summer of an estate version, the 308 SW.