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New Mercedes A Class advert with no mention of Mercedes – or A Class

Mercedes-Benz are launching an advert campaign for the new Mercedes A Class that features just an image and the hashtag – #NewGeneration. Traditional advertising dictates that you need to get your brand front and centre and end with strapline that states what’s on offer. But Mercedes are going a different route with the New A Class.

2011 Ram Adventurer arrives in the spring

There's history, and then there's deep history. Chrysler reached all the way back to the 1950s for the code name of its next Hemi-powered Ram, the "Adventurer." In fact, it wasn't even a Chrysler. Rather, the original Adventurer was a top-of-the-line DeSoto.

Volkswagen to buy Giorgetto Giugiaro’s Italdesign?

The Morris Ital - one of Morris Ital by Giorgetto Giugiaro's greatest (sort of) It’s probably a fair bet – or at least was and has been for some time – that Volkswagen would be in the frame to buy an motoring asset that comes on the market. Especially if that asset is in trouble and an iconic name can be grabbed for a song – or less. Which explains why the names of VW and Giugiaro’s Italdesign are being linked together as the Italian designer appears to seek a car maker to rescue it from the woes of being an independent in these rather troubled times.