12-13 Gsx-r1000 Yoshimura R-77 Slip-on Muffler - Stainless Steel 1118120520 on 2040-parts.com

Porsche seeks ‘everyday magic' with film contest

Porsche North America has tapped into its considerable fan base, seeking homegrown visions for its My Daily Magic filmmaking contest. Aspiring directors made 60-second spots for the brand that show his or her interpretation of “everyday magic.” Of those entries, 10 finalists were chosen to make 90-second commercials that will be voted on by the public, as well as by Porsche brass. One film shows a father that has to run some errands on a weekday.

Driverless Car Project Launched In Land Of The Concrete Cows

MILTON Keynes might already be famous for its concrete cows and numerous roundabouts, but soon it’ll also be known for its driverless cars. In a project aimed at boosting green technologies, a fleet of 20 driver-operated ‘pods’ will run on designated pathways separated from pedestrians. By mid-2017 it is planned that 100 fully autonomous vehicles will run on pathways alongside people, using sensors to avoid collisions with obstacles.

LA Motor Show: Maserati begins new era

MASERATI has kicked off a new era of brand activity with the arrival of its Ghibli compact luxury saloon. The company’s stand at the Los Angeles Auto Show launched a new slogan and philosophy, called ‘the absolute opposite of ordinary’, to journalists ahead of the show’s public opening. The Ghibli will spearhead the new initiative, which sets out the company’s stall for the foreseeable future as it tries to carve a bolder new path to create bigger waves in the luxury car world.