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Hyundai arrives in Piccadilly Circus

Hyundai arrives in Piccadilly Circus If you want a clear sign of how mainstream Hyundai has become, the news that it’s taken over the iconic billboard display in Piccadilly Circus from Sanyo is as much evidence as you need. Piccadilly Circus is the UK version of Times Square, and the neon signs have been a splash of international colour washing over Eros for a century, during which time there have been just fifty brands showcasing their wares to the 50 million or more passing Londoners – and visitors – every year, not counting the millions more who see the signs on Piccadilly Circus postcards that still wing their way round the world. The new Hyundai spot – which has been the Sanyo space for the last 33 years – is the last of the spaces to rely on neon lights to get its message across.

Wacky Racers For French Urban Mobility Project

TOYOTA’S involvement in a new three-year urban mobility project in Grenoble, France promises to inject a little fun into what can be an otherwise dull undertaking. The trial scheme will see radical three-wheel Toyota i-Road and COMS four-wheel electric vehicles available for public car sharing on local journeys. Toyota is supplying 35 of each type of vehicle and is also contributing its Ha:Mo (harmonious mobility) system to manage the scheme day-to-day, following a model that’s already been successfully piloted in Toyota City in Japan.

Spectre 341 Challenge: The thrill of the hill

All you need to take on the death-defying Spectre 341 Challenge is a license, registration, proof of insurance and Department Of Transportation-legal tires. The winding 5.2-mile road in Virginia City, Nev., named Highway 341 has 22 hair-raising turns, about 14 of which can literally kill you. “This place forces the intangibles to the surface,” event creator and Spectre Performance owner Amir Rosenbaum says.