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Lotus Evora & Evora S Sports Racer revealed

Lotus has revealed a special edition of the Evora – the Evora Sports Racer – with extra kit and special colours. Available as Evora or Evora S. Lotus is not having the easiest of times of late (has Lotus ever had any easy time?) with most of the news from Hethel being about ex-CEO Dany Bahar or the will they/won’t they be sold on or closed down by new owners DRB-HiCom.

Toyota and Mercedes-Benz are top global car brands

Toyota & Mercedes-Benz are the Top Global Automotive Brands 2011 Interbrand, a branding consultancy, delivers a report on the world’s brands every year, and in 2011, despite recall woes and the devastation of the Japanese Tsunami, Toyota leads the automotive brands, with luxury car maker Mercedes-Benz just behind. Interbrand uses three measures to gauge how effective a brand is – performance of branded product, the brands ability to secure earnings and the role of the brand in purchasing decisions – to come up with a chart of the top 100 world brands. At the top of the tree are companies like Coca Cola, IBM, Microsoft and Google, but car brands do well with Toyota, Mercedes-Benz, BMW, Honda, VW, and Ford all making it in to the top 50.

Lamborghini supercars

By Tim Pollard 29 July 2008 12:00 As with so many supercar companies, Lamborghini was the vision of one man: Ferruccio Lamborghini. He founded it in 1962 after a successful career making tractors. The Sant'Agata Bolognese birthplace remains the company's home – and it has produced some of the greatest and most outrageous supercars of all time, giving this company equal rights with Ferrari to claim to be the world's best loved supercar brand.