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Peugeot puts RCZ designer on Twitter
Fri, 18 Jun 2010Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.
SEAT Ibiza ST (Sport Tourer) at Geneva
Thu, 04 Feb 2010The SEAT Ibiza Sport Tourer will launch at the Geneva Motor Show Once upon a time it was all about getting the biggest estate car you could. That was what estate cars were for. But these days style and compact dimensions appeal to estate car buyers as much as anything, so the reveal of the SEAT Ibiza Sport Tourer should mean a few more sales heading SEAT’s way.
Understanding design for China
Thu, 21 Apr 2011With the entire automotive world focusing on China at present, Hong Kong Polytechnic University School of Design (SD) has announced the creation of a new graduate program following that trend. The MDes Design Practices scheme will focus upon transportation design issues in China, as well as the growing economies of Asia. The ten month program aims to familiarize students with the emerging trends and issues that are directly impacting and influencing transport in the Peoples Republic.