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Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

Saab Phoenix concept (2011) at 2011 Geneva motor show

Saab issued one of the few genuine surprises of the Geneva show: the Phoenix concept car, designed to show the newly independent brand's stylistic future. Named after the Phoenix platform underpinning many of the company's future products including next year's new 9-3, the concept car is a dramatic coupe. It's the first car designed by Jason Castriota, the new design chief.

Concept Car of the Week: Honda J-VX (1997)

In 1997, in an effort to preserve its sporty image, Honda needed to bring new exciting models in its showrooms, to park alongside its mainstream Civics and the excellent but slow-selling NSX. The 1995 Integra Type-R proved a fun car to drive but lacked in personality compared to older models of the brand such as the bold CR-X. At the Tokyo motor show, Honda unveiled a prototype of what could be the sports car of the 21st century while also capturing the essence of the iconic CR-X.