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BASF MySetta concept showcases industry-leading automotive applications

Project type advanced materials demonstrator Donor vehicle 1958 BMW Isetta 250 Project idea/co-ordinator Heidrun Goth Project co-ordinator Guido Gabriel BASF coatings/color designer Mark Gutjahr Project launched April 2013 Website www.basf.steron.com In January 2013, German chemicals giant BASF came up with the idea of building a bespoke vehicle to help demonstrate its industry-leading automotive applications – the MySetta. Starting with the iconic 1958 BMW Isetta 250 ‘bubble car', a team led by project co-ordinator Guido Gabriel modified the chassis, body and interior using BASF paints, fabrics and flexible foams. As well as showcasing BASF's automotive applications, the MySetta project demonstrates how they can be used to create striking fashion products such as shoes, coats and handbags; and accessories like a picnic hamper and portable stereo.

McLaren MP4-12C Configurator +video

The McLaren MP4-12C Configurator has launched What would a new Supercar be without a configurator for the fan boys and wannabes to play with? Not credible in the eyes of many. Usually we get the configurator once the car is ready to rock ‘n’ roll.

Who's Where: Sangyup Lee to join VW Advanced Design

Sangyup Lee, designer of the acclaimed Chevrolet Camaro, has recently resigned from General Motors to accept a position as Chief Designer of Exterior at the Volkswagen/Audi Advanced studio in California. Lee is scheduled to begin work mid-January 2010, reporting to Jens Manske who was appointed  Executive Director earlier this year. His role is to inspire a newly merged Volkswagen and Audi design staff in the Santa Monica studio.  Mr.