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Peugeot and Philippe Starck design bicycle for Bordeaux scheme

Peugeot and accomplished designer Philippe Starck, have developed a unique bike for the city of Bordeaux as part of their continuous promotion of cycling in the city. The new concept of bike-scooter, proposed by Starck and adapted for production by Peugeot, will help in the city's ongoing efforts to improve mobility within Bordeaux. In 15 years the number of cyclists has tripled after a number of initiatives came into effect, two examples being limiting traffic and developing the tramway within the city.

Wheel maker connects with exotic clientele via social media

Reaching potential buyers of custom wheels for exotic cars takes more than buying ads in magazines. Miami-based ADV.1 Wheels is building a business fueled by a social-media approach that includes car-forum interaction, photo shoots and short films on the Internet. The company launched a Facebook fan page in late March, has received more than 59,000 “likes” and aims for 100,000--at which point ADV.1 Wheels has promised to give away a set of the company’s Trakfunction wheels.

Bertone to mark its 100th birthday with Turin exhibition

Bertone is celebrating its 100th birthday with an historic exhibition at Turin's National Car Museum from 29 June to 14 October called ‘One hundred years of car design'. With the support of the Italian Prime Minister, the Region of Piedmont, the Province and City of Turin and the UIGA (Italian Union of Automotive Journalists), this exhibition displays an overview of Bertone's most significant models, such as the Alfa Romeo Giulietta Sprint (1954), the Lamborghini Miura (1966), the Lancia Stratos HF (1972) and the Fiat X1/9, which celebrates its 40th birthday this year. Founded in 1912, Bertone is one of the most prestigious and renowned Carrozzeria.